🎯 Targets & search terms

Let's forget about portfolios, campaigns, and product groups. Your advertising ultimately boils down to a set of targets (keywords, products, product categories, automatic targeting...) and search terms (the exact keyword or product through which your customers find you).

This tab allows you to focus on these targets and search terms.

In just a few seconds, you can filter through ALL your targets/search terms to find the ones that interest you and adjust the bids in real time.