🫵 Master Amazon Ads Basics

In this mini-course, we lay the foundations of Amazon advertising. These basics are essential to know to manage, automate, or even confidently delegate the handling of your PPC campaigns.

If you're not well-versed in your funnel metrics, the workings of Amazon SEO, the difference between targeting and search terms, or the purpose of different match types (exact, phrase, broad), this course is for you!

It consists of four parts:

1. How Amazon works and the ultimate goal of advertising
2. The different types of ads and targeting options
3. The basic strategy you need to master
4. How to analyze and manage your advertising campaigns